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Course 1900: Basic Marketing for your eBay Store
Once your store is up and running it is vital to start marketing it. eBay provides many tools to help you in this effort. In this course on Basic Marketing, Janelle Elms walks you through some of the basic marketing techniques you can employ to get your products sold.
Note: This course is only available as a part of Course #2002 or as an upgrade after you have purchased Course #2001.
This three module course includes:
Module 1910: Basic Marketing - Part I
“Quit thinking like a seller and start thinking like a buyer. They are the people who have the money, let’s care about them.” Janelle Elms walks you through the process of how to leverage the basic marketing tools provided by eBay Stores to give your customer an excellent buying experience.
Module 1920: Basic Marketing - Part II
eBay helps you with some awesome management tools and reports to use in the marketing of your Store. Janelle Elms introduces you to the Sales Report and the Traffic Report. The Sales Report deals with your auction and store inventory. Your Traffic Report deals with how your buyers are getting around your eBay Store site. Both of them have very powerful information. Janelle takes you to a site and shows you both of these reports and how you can utilize them.
Module 1930: Basic Marketing - Part III
Now that you have an operational store, Janelle Elms shows you how to optimize the sales and marketing tools provided by eBay including retention marketing, promotional flyers, business cards, the ‘About Me’ page, signature lines, customized check outs and cross promotional techniques. Learn how to capture the customer’s eyes and help them make those buying decisions.