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Course 1600: eCommerce Store Marketing
Once your online store is built it is critically important to promote your store so that customers can find your store and buy your products. The eCommerce Store Marketing course is not yet complete but we consider the information contained in the three modules that are complete, so important that we decided to offer them as individual modules while the rest of the course is in development.
Module 1610: Promoting Your Business ($24.99)
In this module Andy discusses various ways to attract customers to your store. He explores the use of Yahoo! partners, link partners, coupons, cross selling and gift certificates. He explains how to create incoming and outgoing links and how to use them.
Module 1640: Introduction to Search Engine Optimization ($24.99)
If you have spent any time on the web you know by now the importance of mastering search engine optimization. In this primer on the subject Andy teaches you the basics of how the search engines work, the importance of relevant and specific keywords and what to do to include them on your site. He gives tips on how to get indexed and ranked by the search engines. Andy offers guidance on how to further your study of this complex and vast subject.
Module 1660: Marketing Tools: Pay-Per-Click Search Engines ($24.99)
In this module Andy explains how to use your marketing budget to the best advantage. He explains how to use Overture (now Yahoo! Search Marketing) and Google-Ads as well as the differences and advantages of one over the other.